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Advertising Manager
Our English LLC
Dubai, UAE
Full Time
Senior
Onsite
AED 15,000 22,000/month / month
1 weeks ago
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About the Role
Our English LLC seeks an Advertising Manager in Dubai to lead paid advertising strategy across digital platforms including Meta, Google, LinkedIn, TikTok, and YouTube. The role involves campaign planning, budget management, creative direction, and performance optimization.
Key Skills for This Role
Paid AdvertisingMeta Ads ManagerGoogle AdsLinkedIn AdsTikTok AdsYouTube Ads
Responsibilities
- Develop and manage advertising strategy across digital platforms including Meta, Google, LinkedIn, TikTok, YouTube, and emerging channels
- Plan, launch, and optimize paid advertising campaigns supporting product launches, enrollments, brand awareness, partnerships, and lead generation
- Manage advertising budgets and allocate spend effectively to maximize ROI
- Build audience targeting strategies, customer segmentation, retargeting campaigns, and conversion funnels
- Collaborate with creative teams to develop compelling ad creatives, videos, copy, landing pages, and campaign assets
- Continuously monitor campaign performance and optimize targeting, bidding strategies, placements, creatives, and messaging
- Prepare regular performance reports with insights, recommendations, and strategic improvements
- Stay current with advertising trends, platform updates, AI advertising tools, and emerging digital marketing opportunities
Requirements
- 7 10 years of experience managing paid digital advertising campaigns for a brand, agency, startup, or mission driven organization
- Demonstrated experience planning, launching, optimizing, and scaling multi platform advertising campaigns
- Strong understanding of Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, or similar
- Experience managing advertising budgets and improving campaign performance through data driven optimization
- Strong analytical skills with ability to interpret campaign data and translate insights into actionable improvements
- Experience using advertising analytics and reporting tools such as Google Analytics (GA4), Meta Business Suite, Google Looker Studio, or similar
- Excellent project management and organizational skills
- Strong communication skills and ability to collaborate effectively
- Proactive, results driven mindset with passion for experimentation
Full Job Posting
Mission Statement
- To awaken the world’s love for learning by building the most inspiring education platform of our time.
- We begin with English, but our mission is vast: to carry the torch of education into every home, every heart, and every nation.
Position Summary
- Our English Group, LLC is seeking an Advertising Manager to lead the strategy, planning, execution, and optimization of our paid advertising efforts across digital platforms.
- This role is responsible for creating high performing campaigns that increase brand awareness, drive student acquisition, support product launches, and accelerate business growth.
- The Advertising Manager will oversee the complete advertising lifecycle from campaign planning to performance reporting.
Key Responsibilities
- Develop and manage advertising strategy across digital platforms including Meta, Google, LinkedIn, TikTok, YouTube, and emerging channels.
- Plan, launch, and optimize paid advertising campaigns that support product launches, enrollments, brand awareness, partnerships, and lead generation.
- Manage advertising budgets and allocate spend effectively to maximize ROI.
- Build audience targeting strategies, customer segmentation, retargeting campaigns, and conversion funnels.
- Collaborate with creative teams to develop compelling ad creatives, videos, copy, landing pages, and campaign assets.
- Continuously monitor campaign performance and optimize targeting, bidding strategies, placements, creatives, and messaging.
- Prepare regular performance reports with insights, recommendations, and strategic improvements.
- Stay current with advertising trends, platform updates, AI advertising tools, and emerging digital marketing opportunities.
- Maintain documentation, advertising processes, campaign structures, and reporting standards.
Qualifications
- 7 10 years of experience managing paid digital advertising campaigns for a brand, agency, startup, or mission driven organization.
- Demonstrated experience planning, launching, optimizing, and scaling multi platform advertising campaigns.
- Strong understanding of Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, or similar advertising platforms.
- Experience managing advertising budgets and improving campaign performance through data driven optimization.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
- Experience using advertising analytics and reporting tools such as Google Analytics (GA4), Meta Business Suite, Google Looker Studio, or similar platforms.
- Excellent project management and organizational skills.
- Strong communication skills and the ability to collaborate effectively.
- A proactive, results driven mindset with a passion for experimentation, optimization, and continuous improvement.
- Experience in education, SaaS, technology, AI, or consumer digital products is considered an advantage.
Location & Work Type
- This is an office based role. The successful candidate is required to work from our office in Dubai.
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