Admissions Representative

Sales, admissions, or customer-facing experience — ideally in an educational setting — with a track record of building relationships and hitting goals.

Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).

Strong communication and presentation skills; you can read the room and adjust for a first-generation family as easily as you can for a well-resourced one.

Genuine ease with in-person relationship-building — you're energized by community, not drained by it.

The discipline to work autonomously on the ground while staying tightly aligned with centralized leadership and process.

Flexibility to work some evenings and weekends to meet families where their lives are.

A collaborative instinct — you work well across functions and know when to loop in the GM, when to loop in admissions, and when to just handle it.

Deep alignment with Primer's mission: accessible, affordable, excellent education for every family in America.

You're most comfortable when leads come to you — this role requires active outreach and community presence.

You prefer to work within a large, stable team structure rather than operate as a local point of contact with distributed support.

You find it difficult to hold the line on process (Salesforce hygiene, follow-up cadences) when things get busy.

You believe great admissions is primarily a marketing or brand problem; we think it's a relationship and trust problem.

You'd struggle representing a model that's still evolving — Primer is building something new, and you need to be honest with families about that.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.