naukri
Account Lead - Consumer (KSA)
Bridgestone
Riyadh, KSA
Senior
3 months ago
Account Lead Consumer (KSA)
Free
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Account Lead Consumer (KSA)
About the Role
Develop and execute consumer tyre market strategy, manage distributors, and identify new business opportunities while leveraging market insights and competitive analysis.
Key Skills for This Role
Account Lead Consumer (KSA)
Full Job Posting
Market Development Consumer Tyres
- Develop and execute Bridgestone s
- consumer tyre market strategy
- across all key regions in KSA (Central, Western, Eastern, Southern).
- Work closely with distributors and key retail partners to assess
- market performance, pricing structures, consumer trends, and channel effectiveness
- .
- Monitor and respond to
- KSA-specific market factors
- , including vehicle parc trends (SUVs and passenger cars), seasonality, road conditions, and
- SASO regulatory requirements
- .
- Convert market insights, sell-out data, and consumer behavior into
- actionable strategies
- that support business planning and key account growth.
New Business Development & Channel Management
- Identify and develop
- new consumer tyre business opportunities
- that deliver sustainable profitability for Bridgestone and its partners.
- Expand presence across
- retailers, franchise workshops, and regional distribution channels
- .
- Ensure optimal
- product mix, size coverage, pricing positioning, and in-market execution
- across key accounts.
- Build and maintain strong relationships with distributors and major customers to drive
- brand loyalty and long-term growth
- .
- Track and communicate
- competitor activity, pricing movements, promotions, and new market entrants
- .
Research, Planning & Reporting
- Lead competitive and market intelligence activities covering
- consumer tyre portfolios, key sizes, pricing tiers, and promotions
- in KSA.
- Develop and execute
- annual, quarterly, and monthly sales plans
- aligned with market targets and regional priorities.
- Monitor market activities including
- new product launches, seasonal campaigns, and promotional programs
- .
- Conduct market and retailer reviews to identify
- emerging consumer demand and new tyre size opportunities
- , particularly in high-growth SUV segments.
- Share structured market feedback with
- regional and global teams
- to support product planning and portfolio optimization.
Education, Master, Other Certification
- Bachelor s degree in
- Business Administration, Marketing, Sales, or a related discipline
- Certifications in
- sales management, channel management, or automotive/tyre industry
- are an advantage
Experience (Years)
- 6 9 years
- of progressive experience in
- sales, account management, or business development
- Proven experience in the
- consumer tyre, automotive aftermarket, or FMCG sector
- Strong track record managing
- distributors, key accounts, and retail networks
- in KSA or GCC
- Experience leading
- market strategy, pricing, and channel development
Technical Skills
- In-depth knowledge of
- consumer tyre products, applications, and size management
- Strong understanding of
- Saudi consumer tyre market dynamics
- , competitor landscape, and pricing structures
- Experience with
- sales forecasting, budgeting, and performance tracking
- Advanced proficiency in
- MS Excel, PowerPoint, and CRM systems
- Ability to analyze
- sell-in, sell-out, and market data
- to drive strategic decisions
Language Skills
- Arabic
- Fluent (spoken and written)</li
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