Account Director - CRM

Build trusted relationships with senior client stakeholders, including CRM Directors, Marketing Directors, Digital Directors and C-suite executives.

Develop a deep understanding of each client's business objectives, commercial priorities and CRM maturity.

Lead strategic account planning to ensure CRM programmes align with wider business goals.

Act as the executive point of contact for strategic accounts.

Advise clients on CRM best practice across customer acquisition, onboarding, engagement, retention, loyalty and reactivation.

Help clients define CRM roadmaps and transformation strategies.

Recommend opportunities to improve customer journeys through personalisation, automation, AI and first-party data.

Translate business objectives into measurable CRM programmes.

Own overall client health, satisfaction and long-term success.

Lead Quarterly Business Reviews (QBRs) and Executive Business Reviews.

Monitor adoption, utilisation and business outcomes.

Ensure clients achieve measurable ROI against agreed success metrics.

Proactively identify risks and drive mitigation plans.

Identify opportunities to expand client relationships through additional products and services.

Develop account growth plans aligned to client priorities.

Lead commercial conversations around renewals, upsell and cross-sell opportunities.

Work closely with Sales to execute account expansion strategies.

Partner with Delivery, Product, Engineering and Solution Consulting teams to ensure successful implementation.

Ensure projects remain aligned with agreed business outcomes.

Escalate and resolve delivery risks where required.

Maintain executive visibility throughout complex programmes.

Use customer data and campaign performance to identify optimisation opportunities.

Present strategic recommendations based on business insights.

Help clients maximise value product offerings.

Drive a culture of continuous optimisation.

Present confidently to executive stakeholders.

Facilitate strategic workshops.

Influence senior decision makers.

Produce clear executive-level recommendations and business cases.

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

https://zetaglobal.com/press/?cat=press-releases