Account Based Marketing Manager

HP is seeking an Account Based Marketing (ABM) Manager to lead account-based marketing execution for priority Global enterprise accounts. This role is responsible for partnering with Sales to develop account strategies, activate personalized campaigns, engage key stakeholders, and drive measurable account progression, pipeline influence, and revenue growth.

The ABM Marketing Manager will work closely with the ABM Center of Excellence, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies, and Marketing Operations to execute 1:1 and 1 ABM programs. The role will translate account priorities into targeted marketing plans, using account insights, tailored value propositions, modular content, events, digital engagement, and sales plays to create meaningful customer engagement.

The ideal candidate is a strategic and execution-oriented B2B marketer who can align closely with Sales, understand account needs, and move quickly from insight to activation.

Responsibilities

Partner with Sales to identify and align on priority accounts for ABM execution, including account objectives , growth opportunities, whitespace, and stakeholder priorities.

Develop account-specific ABM plans for 1:1 and 1: few campaigns , aligned to sales motions, customer needs, business outcomes, and revenue goals.

Request and use account insights to understand customer priorities, install base, buying committee, competitive landscape, propensity signals, engagement history, and opportunity areas.

Facilitate account planning and strategy discussions with Sales, the ABM CoE , agencies, and cross-functional partners.

Translate account strategy into clear campaign briefs, messaging direction, value propositions, plays, and activation plans.

Use modular content and campaign frameworks to create personalized assets, including account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail, and sales enablement materials.

Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, executive engagement, events, webinars, direct mail, and sales outreach.

Ensure Sales is enabled with the right messaging, content, engagement signals, and next-best actions for target accounts.

Track account engagement, buying committee reach, campaign performance, opportunity movement, pipeline influence, and sales feedback.

Partner with Marketing Operations and Insights teams to ensure campaigns are properly built, tagged, measured, and reported.

Continuously optimize ABM programs based on performance data, customer signals, sales feedback, and regional learnings.

Capture best practices, successful plays, customer examples, and campaign learnings that can be shared and scaled across regions.

Priority account ABM plans

Account insights requests and briefing inputs

Sales and Marketing account strategy alignment

1:1 and 1 : Few campaign briefs

Personalized value propositions and messaging frameworks

Campaign activation plans and timelines

Modular asset requests and agency briefs

Sales enablement materials and next-best-action guidance

Account engagement and performance reporting

Post-campaign learnings and optimization recommendations

Success Measures : Success in this role will be measured by:

Strong Sales and Marketing alignment on priority account s trategy.

Faster movement from account selection to campaign act ivation.

Increased engagement from priority accounts and buying committee stakeholders.

Improved quality and relevance of account-specific messaging and assets.

Clear visibility into account progression, engagement, and pipeline influence.

Effective use of CoE playbooks, modular content, and campaig n framewor ks.

Increased adoption of repeatable ABM plays across regions.

Measurable contribution to pipeline acceleration, expansion, retention, or revenue growth.

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. 10+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, enterprise marketing, or sales-aligned campaign execution.

Experience developing and executing targeted campaigns for enterprise or strategic accounts.

Strong understanding of ABM motions, including 1:1, 1, and account-cluster-based marketing.

Proven ability to partner closely with Sales and translate account priorities into actionable marketing plans.

Experience working with cross-functional teams, including Sales, Product or Portfolio Marketing, Marketing Operations, Analytics, Agencies, and Regional Marketing.

Strong campaign management skills, including briefing, planning, asset development, execution, measurement, and optimization.

Ability to interpret account insights, engagement signals, customer priorities, and sales feedback.

Strong communication , storytelling, stakeholder management, and project management skills.

Ability to manage multiple accounts, campaigns, timelines, and stakeholders in a matrixed environment.

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

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